In a bid to spread awareness about the silent thief of sight, ENTOD Eye Health Foundation launched an innovative glaucoma awareness campaign from March 12th to March 20th, 2023. The foundation aimed to educate millions of people across India about the importance of regular eye tests and the dangers of glaucoma.
The week-long initiative included various activities like 100+ Pre-OPD Eye checkup camps, 20+CMEs, Workshops, Glaucoma Walks, and other glaucoma awareness activities, all designed to reach a diverse audience across the country. The campaign was further amplified through social media challenges, such as the blindfolded glaucoma dance challenge with the hashtag #GlaucomaDanceChallenge, which was launched by the famous Indian dancer and choreographer, Terence Lewis.
ENTOD Eye Health Foundation also initiated a Glaucoma selfie challenge on Instagram with the hashtags #GetTestedForGlaucoma and #GlaucomaSelfieChallenge, which gained massive traction on social media platforms like Twitter, with the hashtag #GetTestedForGlaucoma trending in the top 5 for an entire week.
Glaucoma is the second leading cause of blindness worldwide, affecting over 4.5 million people globally. Despite its prevalence, many people are unaware of the disease and its implications on vision. Therefore, the ENTOD Eye Health Foundation aimed to reach over 10 million people across India with their awareness campaign.
“Glaucoma is a disease that can rob you of your sight silently, and it is essential to get your eyes regularly tested to identify and nip the disease in the bud. We are pleased to collaborate with Terence Lewis and other influencers to spread the message about the importance of vision care and early detection. Our goal is to reach the farthest corners of the country and create awareness about glaucoma,” said Mr. Nikkhil K Masurkar, CEO of ENTOD Pharmaceuticals.
Through their innovative approach and on-ground activities, the ENTOD Eye Health Foundation successfully educated millions of people across India about the dangers of glaucoma and the importance of regular eye tests. Their awareness campaign created a buzz on social media and garnered significant traction, highlighting the need for increased awareness about glaucoma and the importance of vision care.