As consumer priorities shift towards insuring their lives and health, it is equally important to invest in quality sleep for overall well-being. Magniflex India, a prestigious mattress brand from Italy with a 60-year legacy, presents the Magniflex Investment Plan (MIP) on World Health Day to emphasize the significance of investing in sleep.
The innovative MIP by Magniflex aspires to motivate Indian consumers to invest in their health with high-quality, technologically advanced mattresses that support spinal health and tackle sleep deprivation issues. Magniflex makes this investment more achievable by offering convenient EMI options across their product lines.
Commenting on the MIP initiative, Mr. Anand Nichani, MD of Magniflex India, stated, “People invest in various insurance schemes to accumulate wealth and protect their health expenses in the future. Today’s discerning consumers understand the importance of investing in a healthy lifestyle to prevent potential health problems. Our Magniflex Investment Plan, based on EMI options, aims to cater to those aspiring to invest in a superior mattress for a restorative and quality sleep experience.”
Sleep plays a critical role in our daily lives, influencing our physical and mental health significantly. Sleep deprivation has become a widespread issue, with Indian adults reporting sleep-related disorders since the pandemic’s onset. Research indicates that 37% of the population faces challenges falling asleep, while 27% find it difficult to maintain sleep. This hectic lifestyle, coupled with insufficient sleep, contributes to health problems such as back pain and other orthopedic concerns.