The Hygiene India’s #THIMovement: Pioneering a Nationwide Shift Towards Comprehensive Hygiene Practices

Our Bureau

Lord’s Mark Industries, a distinguished and diverse business group, has embarked on a mission to revolutionize India’s approach to hygiene and cleanliness with the introduction of The Hygiene India platform. Aspiring to become the nation’s premier health and hygiene product brand, the platform delivers all-encompassing solutions for home, health, personal, and environmental hygiene.

In order to galvanize support and create a unified force for change, Lord’s Mark Industries has initiated the #THIMovement campaign. This campaign focuses on establishing a Hygiene Enthusiasts Community (THI Community) consisting of individuals, community organizations, and businesses committed to cultivating an integrated hygiene culture. Members of the THI Community are equipped with resources and support to champion hygiene and cleanliness in their localities.

The #THIMovement campaign has already gained significant traction, thanks to the backing of social media influencers who are actively advocating for the cause. With the powerful message, Hygiene se Samjhota Nahi Karega India, the campaign has made an impact on roughly 1.2 million people through community and influencer engagement.

Naitik Vyas, Chief Marketing and Strategy Officer of The Hygiene India, underscored the crucial nature of embracing holistic hygiene and urged everyone to join the campaign. Vyas stated, “Exactly 3 years ago, we were all facing the first lockdown and realized how important it is to take care of holistic hygiene. It is not just about you, but about us and the community as a whole.” The Hygiene India platform, a subsidiary of Lord’s Mark Industries, features a range of affordable, high-quality products from brands such as MarkoSafeTM, SafeSehatTM, OceanDropTM, and SafeLiteTM. Through the #THIMovement campaign and The Hygiene India platform, Lord’s Mark Industries is dedicated to fostering a holistic hygiene culture, ensuring accessible and affordable solutions for every Indian.


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