Fitday, India’s holistic and omnichannel nutraceutical start-up, announced the PAN India launch of seven Vitamin Gummies on International Father’s Day. The strategic launch is to uplift a healthy, fun and economic lifestyle in the current state of affairs.
In a variety of herbal, mineral and vitamin options, these gummies are: DHA + Multivitamin, Biotin, Vitamin C, Ashwagandha, Korean Ginseng, Calcium, Vitamin-D3, Ginger Licorice Tulsi (Cold & Flu Gummies), and Iron Folic Acid. The gummies have been designed for overall health.
The global gummy vitamins market is projected to reach USD 10.6 billion by 2025 and India is projected to emerge as the second highest user of Nutraceuticals. Fitday and its parent company, Genomelabs are a trusted name in the market for the diversified range of health products available for consumers to choose from. Fitday will also be looking to invest in educating more people on the benefits of Nutraceuticals.
Gummies VS Tablets
Gummies have been around for over a hundred years now. Our primary focus was on introducing pleasant-tasting supplements that are convenient and interesting to consume. Fitday, wanted to leverage the rising awareness for on-the-go supplements to tackle the increasing occurrences of vitamin deficiencies and malnutrition.
Fitday aims to cater to the segment of higher population of older adults who are at high risks for chronic diseases caused due to vitamin deficiencies. Genomelabs, our parent company that manufactures for Fitday, will be investing INR 25 crores into the segment in the coming financial year. More research-based gummies will be introduced in the future.
Speaking on the announcement, Mr. Suresh Raju- Founder of Fitday said: “We are proud to be trendsetters in the segment. Especially during the pandemic, there was an obvious need to increase the immunity across ages. Vitamins in the form of gummies are a fun and palatable way to get vital supplementation into the body.” Mr. Raju added, “in 201, the FSSAI regulatory did not even recognize gummy bears, because the Indian food categorization code list did not have it as an option. Given that it is an old fad in the western world, we supplied them with research and wrote to them for its inclusion. Much to our delight, the FSSAI eventually included gummies in the code list.” “Also, to cater to consumers who are increasingly adopting vegetarian and vegan lifestyles, the gummies are made of plant-based pectin, not gelatin,” said Mr. Suresh Raju.
Fitday and Genomelabs are actively involved in constant research and innovation in the Nutraceutical segment as while having obvious and immediate benefits these products are also ecologically viable and sustainable.