Post COVID, Indians are shifting from a sedentary lifestyle to adopting a more fit and healthy lifestyle as demand for fitness training classes sees a 234% rise (YOY) with Tier-II cities leaping ahead of Tier-I in terms of searches, reveals the latest Just Dial Consumer Insights.
India’s fitness training industry has been impacted severely since the outbreak of COVID. Gyms were shut down while other physical fitness classes like yoga went into a virtual model, spelling doom for fitness trainers. But now with all COVID restrictions withdrawn, the manifold rise in demand for gyms and yoga classes comes as a silver lining for the fitness training industry in the country.
Searches on Just Dial, India’s No.1 local search engine, indicate that even Tier-II cities are increasingly getting online to find the best fitness classes in the neighbourhood and searches and have slightly edged past those in Tier-I cities. The total number of searches in Tier-II towns and cities was 6.3% higher than in Tier-I cities during the April-May-June (AMJ) 2022 quarter on Just Dial.
Commenting on the trends, Mr. Prasun Kumar, CMO, Just Dial, said: “The rise in demand for fitness training classes signals the revival in business for fitness trainers and gym owners. In the last two years, people have realised the importance of staying fit and healthy, and hence it is being reflected in the number of searches for fitness training on Just Dial. Besides the usu
Normalisation and withdrawal of COVID restrictions signal a bumper business revival for India’s fitness training industry;
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