Black & White Ginger Ale and Virtue India are making a powerful statement for diversity and inclusivity with their innovative campaign, “Table for Everyone”. This groundbreaking platform offers a new way for individuals to start conversations about these important issues and break down barriers between communities.
At the center of the campaign is “Cards for Sharing”, a game with 42 cards designed to encourage meaningful conversations and foster empathy. The questions on each card are carefully curated by journalists and culture predictors within the Vice Media Group and range from light-hearted conversation starters to thought-provoking questions that challenge traditional codes of gender, expression, identity, and more.
Shweta Jain, Chief Business Development Officer, Luxury, Reserve & Craft – India & South Asia at Diageo, said, “We believe that everyone should have a seat at the table and ‘Cards for Sharing’ is our way of making that happen. This simple game triggers conversations and allows individuals to share their authentic selves and diverse perspectives, promoting a more inclusive world.”
Hayden Scott, Senior Creative Director at Virtue, added, “At Virtue, we’re passionate about creating positive change through our work. With ‘Table for Everyone’ and ‘Cards for Sharing’, we’re doing just that, bringing individuals together to share their stories, listen to others, and build a more inclusive society.”