According to World Health Organization, 1 in every 4 couples is affected by infertility, 48-186 million individuals live with infertility globally. With ongoing advancement in medicine and various treatment available, In vitro fertilization is a ray of hope for many. A surge in the number of fertility clinics across the world coupled with advancements in technologies to treat infertility among both men and women drives the global infertility treatment market.
An increase in the number of cases of infertility can be attributed to a rise in physical inactivity, continual shift toward a sedentary lifestyle, improper fetal care, delayed pregnancy, smoking, excessive consumption of alcohol, stress, and various internal associated factors.
Infertility is increasing at a fast pace and IVF is becoming a common option for all. India’s IVF services market was valued at $478.2 million in 2018 and is estimated to reach $1,453.0 million by 2026, registering a CAGR of 14.7% during the analysis period,
But there are challenges associated with it. Lots of us are yet to have full knowledge and awareness regarding any fertility treatment. In most cases, couples take a considerable amount of time due to certain confusion, scepticism, society. Before any couple plans to take IVF treatment, they need to understand the procedure, consult with a suitable doctor, understand financial aspects.
To make it easy for couples, the BabyReady app, a healthcare platform was launched to provide a one-stop solution and proper guidance to any kind of fertility treatment.
According to Snneha Lukaa, Co founder of BabyReady, “To simplify fertility treatment and help people understand and connect to fertility clinics for further assessment we have partnered with top fertility & IVF clinics put forward their queries related to treatment and choose the clinics according to their preferences. “
What is more interesting is BabyReady has dedicated 24/7 call centers, that are getting queries from the Tier 3 and 4 cities and beyond. Currently BabyReady is supporting almost 60 to 70 calls in a day. Couples from 25 to even 50 years are also seeking information pertaining to fertility and IVF treatment. What we have concluded is these people are financially secure but lack of information and awareness are posing a challenge.
In India currently, only 400-450 IVF treatment facilities are there, with rising demand, came along manipulative practices. To address such issues and cater to only genuine needs, BabyReady is aiming to transform the lives of thousands of couples.
Financial aids and insurance are available for such treatment. For creditworthy individuals Banks and other financial institutes are available Even for non-credit people, there are many FinTech offering loans at a nominal interest. Also through its credit partner Credit Fair , patients can also opt for credits.
“27.5 million couples who are actively trying to conceive suffer from infertility in India and we will be happy to assist them in their journey and in coming years we will continue our journey with them,” concludes Snneha.